Yes, come July 29th a $119 price increase isn’t the only thing you have to look forward to. Microsoft has said that they will discontinue all that bothersome “Get Windows 10” business that keeps popping up on your Windows 7 or 8.1 machine.
WinBeta’s Zac Bowden was curious what would happen once the free upgrade program came to an end, so he contacted Microsoft for clarification. They responded by saying it “will be disabled and eventually removed from PCs worldwide.”
The “eventually” is obviously worth noting, because it means that you shouldn’t expect instantaneous change. You’re not going to go to sleep on the 29th and wake up on the 30th to a machine that’s nagware-free. Microsoft even noted as much in their response to Bowden, saying “just as it took time to ramp up and roll out the Get Windows 10 app, it will take time to ramp it down.”
At least there’s light at the end of the tunnel and you won’t have to resort to third-party apps or uninstalling Windows updates to kill the screens any more. Unless Microsoft changes their minds, that is.
Not everyone is convinced that they’ll really stop offering the free upgrade on July 29th. Microsoft is more determined than ever to get users shopping in the Windows Store, browsing with Edge, using OneDrive, and seeing suggested apps in their Start Menus and “helpful tips” on their lockscreens.
They’re a lot more likely to keep attracting users if they keep the price to upgrade to Windows 10 locked at $0 instead of bumping it to more than a hundred bucks.