Today, Microsoft has launched a brand new phone called the Nokia 130. It doesn’t support a data connection or have any smart features, but it’s going to sell for one simple reason: it only costs $25. In return for that you get a phone with a 1.8-inch QQVGA display that runs the Series 30+ OS. It boasts 36 days of standby time (13 hours talk time), and has the ability to play back video and music using a MicroSD card (up to 32GB in size). There’s also the option of a Dual SIM model.
There’s one reason Microsoft is launching this handset, and that’s due to the size of the potential market for it. Microsoft can’t compete at the high end however hard it tries, but with the Nokia acquisition it can carry on that company’s tradition of catering to the low-end and shifting hundreds of millions of handsets while earning a profit on every phone sold.
It seems unlikely Microsoft will release the Nokia 130 in markets where smartphones are preferred, including the US and UK. That’s a shame because such handsets are great for kids and useful when going somewhere an expensive smartphone isn’t something you want to show off. For now the ultra cheap feature phone is set for release in China, Egypt, India, Indonesia, Kenya, Nigeria, Pakistan, the Philippines and Vietnam later this year.
Anyone interested in these cheap Nokia handsets should look to the other 100 series phones that are available in the US. For example, the Nokia 106 can be picked up for just $37.