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Google starts punishing AdBlock users with unskippable YouTube video ads

Andrea on September 16, 2015 - 1:23 am in News

 

YouTube
Advert blocking extensions are becoming increasingly popular on the Internet, and websites that rely on adverts to fund their existence react in different ways. Some have added a tip jar, started a Patreon account, or simply show a message asking visitors to disable the ad blocker. Google, it seems, is taking more drastic action on YouTube and bypassing AdBlock completely. It’s also punishing users for having it enabled.

Multiple reports have appeared on Twitter that even with AdBlock enabled, YouTube is now able to show video adverts. It gets worse, though, because Google has apparently disabled the skip option, meaning you are forced to watch the entire advert, which can be multiple minutes long. I guess they want to encourage you to disable AdBlock so the skip option reappears.

youtube_adblock_fail

The tweak made by Google to allow the video adverts to work regardless is thought to effect all advert blocking extensions, not just AdBlock specifically. However, it is limited. It only works in Chrome for now, and only some users are experiencing the change.

What this does show is that Google is working to circumvent advert blocking of any kind. You can understand why. YouTube relies on adverts to generate revenue that helps cover the cost of running all those video-serving servers. Without adverts, YouTube is very costly for Google. If adverts are blocked, it has the secondary effect of YouTube not being a platform advertisers target. So not only are people watching less adverts, there’s less adverts to show them.

It seems likely we could get into a war of updates very soon. Google updates services to circumvent advert blocking, and in return advert blockers issue extension updates to override Google’s changes and allow the adverts to be blocked again.

Source: Apps – Geek.com

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